Focus Floors

Company History

The company was started in 2008 by Neville and Lionel Aronowitz after having sold Aluvert Blind Manufacturers and Romarl Trading. They are well experienced having been in the manufacturing and distribution of home improvement products for 16 years.

Objectives

The objectives of the company were to introduce a new improved product into the flooring industry that would represent state-of-the-art technology and meet highest quality standards, that would offer superior features, characteristics, and durability to what was presently being offered in the market place on the one hand, while offering the best value for money with a wide product and colour range on the other.

Consequently, as a result of research and S.A.B.S. testing, we were able to source a product with very high technical standards which includes a waxed resin edge, which improves water resistance substantially by as much as tenfold, improves ease of installation and stops squeaking and creaking of joints. In addition our product meets all the standards: Wear resistance, UV light resistance, Stain resistance, Burn resistance and all the standards as set by the S.A.B.S.

Our Competitive Advantage

We have the highest confidence in our product and feel that the customer can take comfort in the fact that all the standards have been met and that the highest risks to the durability of laminate flooring, namely wear, water and moisture damage, have been substantially eliminated with our product.

We are able to offer our products at extremely competitive prices as well as a 20 year residential and a 10 year commercial warranty. We can install flooring grades AC3 and AC4 for as little as R170m² to R180m² via our network of distributors throughout the Gauteng region. Workmanship is guaranteed for one year.

We presently cover all areas in the Johannesburg, Pretoria and Gauteng regions.