Juicy Lucy introduced South Africans to healthy eating in the '70s in line with the trend towards convenient, yet wholesome food. This brand holds the high ground in this niche of the Quick Service Restaurant market.
Building the Juicy Lucy Brand
We are taking the Juicy Lucy brand into a new era, adding a fresh new look, fresh ideas and fresh tastes to make Juicy Lucy more successful than ever before. We plan to build Juicy Lucy into a retail food experience for consumers on the go who want fresh, wholesome food with a whole lot of taste.
Our Products
Juicy Lucy offes a wide range of freshly prepared products to suit every day part - from breakfasts, sandwiches, rolls, foldovers and salads to juices, smoothies, bakes and speciality coffees.
Our hero products are sandwiches, juices and smoothies, all of which are showing phenomenal growth worldwide. Currently, the growth of sandwiches outstrips that of burgers in the United States with an annual growth rate of 9% versus 5%. There is also a growing trend towards health and wellness, with consumers taking an active interest in eating fresh, healthy foods that don't compromise on taste.
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